The International Campaign: Colombia Asbestos Free. An international call for awareness, justice, collaboration, eradication and solidarity from the Global South.
The Challenge
- Colombia banned asbestos in 2019 — yet millions still live under asbestos roofs or near contaminated sites.
- Each year, around 500 Colombians die from asbestos-related diseases, according to Global Burden of Disease (GBD) data.
- However, this figure is likely a significant underestimation, due to the absence of national monitoring systems and the lack of an official registry of victims.
- One of the main goals of this campaign is to make these invisible victims visible — and to prevent new ones in the future.
🕊️ We cannot heal what remains invisible.
Our Response
A nationwide, digital-first communication and education effort that will:
- Inform citizens about what asbestos is, where it is found, and the diseases it causes.
- Teach safe handling, maintenance, and prevention practices.
- Identify families affected by asbestos-related diseases.
- Build a citizen-led movement for justice and accountability.
- Promote a comprehensive approach to asbestos management, including the identification, control, removal, transportation, and safe final disposal of asbestos materials.
This initiative aims not only to bring justice to those already affected, but also to protect public health and save lives for generations to come.
How We Will Do It
🎥 Audiovisual Campaign — 10–15 professional short films and animations.
📱 Social Media Impact — Educational content for Instagram, Facebook, TikTok, X and YouTube.
👥 Citizen Engagement — A professional team to respond, educate, and connect with communities.
⚙️ Safe Management — Support awareness of best practices for safe asbestos removal, containment, and waste disposal through trained and certified professionals.
Expected Results (2026)
✅ Millions of citizens informed and engaged.
✅ Dozens of families identified and supported.
✅ National debate on asbestos management and eradication strengthened.
✅ The first collective legal actions initiated.
✅ A replicable model for the Global South.
Colombia can become a symbol of transformation — from contamination to awareness, from silence to justice.
Budget & Transparency
Total Budget: USD 100,000 | Duration: 12 months (USD 6,666 per month)
| Allocation | Amount | Purpose |
| 🇨🇴 Campaign in Colombia | USD 80,000 | Audiovisual production, social media management, professional team, outreach, communication, and technical support for asbestos management. |
| 🌐 International oversight | USD 20,000 | Auditing and advisory by the Global Asbestos Forum |
Partnership & Recognition
Founding partners contributing USD 5,000 join the International Coalition for Justice and Awareness, receiving:
- Public recognition in international communications and campaign materials.
- Inclusion of their logo on the campaign website, with direct backlinks and featured visibility.
- Presence in audiovisual pieces, press materials, and launch events.
- Joint exposure through national and international media coverage.
- Active participation in webinars, training programs, and advocacy spaces.
- Access to regional networking and web traffic across Latin America.
- Reputational value: positioning as a leader in health, environmental, and social responsibility.
- Official acknowledgment at the Global Asbestos Forum 2026.
This campaign also underscores the urgent need for public health monitoring, early diagnosis, and occupational safety for exposed populations and for workers in asbestos remediation.
Core Digital Communication Team – Campaign “Colombia Asbestos Free. Know, Raise Awareness, and Act” (2025)
(Supported by an extended network of contributors and specialists)
General Description:
The campaign’s Digital Communication Team is composed of three core professionals responsible for leading the design and implementation of the national digital strategy aimed at raising awareness, educating the public, and mobilizing collective action against asbestos exposure in Colombia.
Their work focuses on creating and managing educational and audiovisual content across TikTok, Instagram, X, Youtube and Facebook, combining organic growth and paid strategies to reach between one and three million people throughout 2026.
The team’s core roles are:
- Digital Communications Coordinator – Oversees the strategic planning, coordination, and supervision of all digital actions. Ensures alignment with the campaign’s objectives and manages collaboration with partner organizations.
- Audiovisual Content Producer – Responsible for the creation, editing, and publication of videos, animations, and visual storytelling that communicate complex messages in accessible and engaging ways.
- Community and Social Media Manager – Handles daily audience interaction, post scheduling, analytics, and community engagement to sustain an active and informed online presence.
In addition to these three key positions, the campaign will be supported by graphic designers, copywriters, web developers, data analysts, and public relations advisors, ensuring a multidisciplinary approach and continuous innovation in digital communication.
Join Us
🌎 Together, we can transform silence into awareness, awareness into action, and action into justice.
Support the International Campaign “Colombia Asbestos Free”
Help us protect today’s communities and save lives for the future through awareness, prevention, and the safe removal of asbestos.
📩 Contact:
Guillermo Villamizar – Director, Fundación Colombia Libre de Asbesto
Coordinator, International Campaign – Colombia Asbestos Free
✉️ director@fundclas.org
🌐 https://bit.ly/4hI1ZW7
🟢 WhatsApp: +57 310 325 8330
]#ColombiAsbestosFree #GlobalJusticeCoalition
